THE IMPACT OF 12% VAT ON STUDENTS’ PURCHASE INTENTION: THE ROLE OF TAX KNOWLEDGE, PRICE SENSITIVITY, AND PRODUCT CATEGORIZATION. icsema [Internet]. 2026 Aug. 10 [cited 2026 Aug. 24];2(1):1802-18. Available from: https://proceeding.soedirmanunsoed.com/index.php/icsema/article/view/808