THE INFLUENCE OF DIGITAL MARKETING ON PURCHASE INTENTIONS AT COFFEE SHOPS: THE MEDIATING ROLE OF CUSTOMER TRUST AND PRICE FAIRNESS. icsema [Internet]. 2025 Aug. 13 [cited 2026 Aug. 26];1(1):1565-80. Available from: https://proceeding.soedirmanunsoed.com/index.php/icsema/article/view/58