THE ROLE OF OVERCONFIDENCE, ANCHORING, AND SUNK COST FALLACY IN EARLY-STAGE INVESTMENT BUDGETING DECISIONS OF STARTUPS: A MANAGERIAL ACCOUNTING PERSPECTIVE. icsema [Internet]. 2025 Sep. 24 [cited 2026 Aug. 10];1(1):4484-91. Available from: https://proceeding.soedirmanunsoed.com/index.php/icsema/article/view/446