THE IMPACT OF AUGMENTED REALITY ON PURCHASE INTENTION IN THE BEAUTY INDUSTRY: A QUALITATIVE EXPLORATION OF CONSUMEREXPERIENCES. icsema [Internet]. 2025 Aug. 13 [cited 2026 Aug. 25];1(1):1531-7. Available from: https://proceeding.soedirmanunsoed.com/index.php/icsema/article/view/396