THE INFLUENCE OF PROMOTION, INFLUENCER, AND TRANSACTION CONVENIENCE ON PURCHASE INTENTION OF GEN Z AND MILLENNIALS IN TIKTOK SHOP BASED ON THEORY OF PLANNED BEHAVIOR. icsema [Internet]. 2025 Aug. 13 [cited 2026 Oct. 12];1(1):1398-403. Available from: https://proceeding.soedirmanunsoed.com/index.php/icsema/article/view/389