1.
THE MEDIATING ROLE OF ONLINE CUSTOMER REVIEWS ON PURCHASE DECISIONS: EXPLORING THE IMPACT OF LIVE SHOPPING FEATURES AND CONTENT MARKETING. icsema [Internet]. 2025 Aug. 13 [cited 2026 Aug. 27];1(1):3554-66. Available from: https://proceeding.soedirmanunsoed.com/index.php/icsema/article/view/309