ENCHANCING IMPULSIVE BUYING THROUGH LIVE STREAMING AND FREE SHIPPING: EMPIRICAL EVIDIENCE FROM E-COMMERCE CONSUMERS IN INDONESIA. icsema [Internet]. 2025 Aug. 13 [cited 2026 Oct. 13];1(1):3448-57. Available from: https://proceeding.soedirmanunsoed.com/index.php/icsema/article/view/292