BUILDING A CIRCULAR ECONOMY MODEL THROUGH PRODUCT INFORMATION AND PURCHASING DECISIONS: A STUDY ON CREATIVE SMES IN RURAL AREAS. icsema [Internet]. 2025 Aug. 13 [cited 2026 Oct. 12];1(1):1764-9. Available from: https://proceeding.soedirmanunsoed.com/index.php/icsema/article/view/221