STRENGTHENING CONSUMER TRUST IN HALAL PRODUCTS TO SUPPORT LOCAL ECONOMIC SUSTAINABILITY: PLS-SEM APPROACH TO CULINARY MSMES IN PURWOKERTO. icsema [Internet]. 2025 Aug. 13 [cited 2026 Oct. 13];1(1):1681-7. Available from: https://proceeding.soedirmanunsoed.com/index.php/icsema/article/view/220