THE INFLUENCE OF BRAND IMAGE ON PURCHASING INTEREST IN PACKAGED DRINKING WATER (AMDK) KH-Q PRODUCTS WITH PRODUCT QUALITY AS A MODERATING VARIABLE. icsema [Internet]. 2025 Aug. 13 [cited 2026 Oct. 13];1(1):1732-43. Available from: https://proceeding.soedirmanunsoed.com/index.php/icsema/article/view/17