UNCOVERING THE ROLE OF MICRO INFLUENCERS AND STORYTELLING IN BUILDING GREEN BRAND PERCEPTION: A STUDY ON GEN Z CONSUMERS IN THE ECO-FRIENDLY COSMETICS INDUSTRY (SKINTIFIC). icsema [Internet]. 2025 Aug. 13 [cited 2026 Aug. 26];1(1):2970-5. Available from: https://proceeding.soedirmanunsoed.com/index.php/icsema/article/view/137