LINKING ENTREPRENEURIAL ORIENTATION TO MSME PERFORMANCE IN THE CONTEXT OF MICRO, SMALL AND MEDIUM ENTERPRISES: THE MEDIATING ROLES OF INNOVATION AND CONTEXTUAL AMBIDEXTERITY. icsema [Internet]. 2025 Aug. 13 [cited 2026 Oct. 13];1(1):1489-500. Available from: https://proceeding.soedirmanunsoed.com/index.php/icsema/article/view/101