“DIGITAL TRANSFORMATION IN MARKETING: SOCIAL MEDIA MARKETING AND SOCIAL MEDIA PERFORMANCE THROUGH CONSUMER ENGAGEMENT”. The International Conference on Sustainable Economics Management and Accounting Proceeding 1, no. 1 (August 13, 2025): 1501–1510. Accessed August 27, 2026. https://proceeding.soedirmanunsoed.com/index.php/icsema/article/view/43.