“THE EFFECT OF DIGITAL ENTREPRENEURSHIP AND PRODUCT INNOVATION ON THE PURCHASE INTEREST OF SANGKURIANG LAYERED CAKE (CASE STUDY OF THE COMMUNITY IN BOGOR CITY)”. The International Conference on Sustainable Economics Management and Accounting Proceeding, vol. 1, no. 1, Aug. 2025, pp. 3471-7, https://doi.org/10.32424/icsema.1.1.299.