“THE EFFECT OF DIGITAL MARKETING ON PURCHASING DECISIONS WITH BRAND IMAGE AS A MEDIATING VARIABLE IN SMALL AND MEDIUM-SIZED ENTERPRISES IN PURWOKERTO”. The International Conference on Sustainable Economics Management and Accounting Proceeding, vol. 1, no. 1, Aug. 2025, pp. 2478-86, https://doi.org/10.32424/icsema.1.1.235.