“UNCOVERING THE ROLE OF MICRO INFLUENCERS AND STORYTELLING IN BUILDING GREEN BRAND PERCEPTION: A STUDY ON GEN Z CONSUMERS IN THE ECO-FRIENDLY COSMETICS INDUSTRY (SKINTIFIC)”. The International Conference on Sustainable Economics Management and Accounting Proceeding, vol. 1, no. 1, Aug. 2025, pp. 2970-5, https://doi.org/10.32424/icsema.1.1.137.