“UNCOVERING THE ROLE OF MICRO INFLUENCERS AND STORYTELLING IN BUILDING GREEN BRAND PERCEPTION: A STUDY ON GEN Z CONSUMERS IN THE ECO-FRIENDLY COSMETICS INDUSTRY (SKINTIFIC)” (2025) The International Conference on Sustainable Economics Management and Accounting Proceeding, 1(1), pp. 2970–2975. doi:10.32424/icsema.1.1.137.