“LINKING ENTREPRENEURIAL ORIENTATION TO MSME PERFORMANCE IN THE CONTEXT OF MICRO, SMALL AND MEDIUM ENTERPRISES: THE MEDIATING ROLES OF INNOVATION AND CONTEXTUAL AMBIDEXTERITY” (2025) The International Conference on Sustainable Economics Management and Accounting Proceeding, 1(1), pp. 1489–1500. doi:10.32424/icsema.1.1.101.