“UNCOVERING THE ROLE OF MICRO INFLUENCERS AND STORYTELLING IN BUILDING GREEN BRAND PERCEPTION: A STUDY ON GEN Z CONSUMERS IN THE ECO-FRIENDLY COSMETICS INDUSTRY (SKINTIFIC)”. 2025. The International Conference on Sustainable Economics Management and Accounting Proceeding 1 (1): 2970-75. https://doi.org/10.32424/icsema.1.1.137.