EFFECTS OF TWIN DATE SPECIAL EVENT PROMO, CONTENT MARKETING, AND PRICE PERCEPTION ON ONLINE PURCHASING DECISIONS AT SHOPEE. The International Conference on Sustainable Economics Management and Accounting Proceeding, [S. l.], v. 2, n. 1, p. 2120–2129, 2026. DOI: 10.32424/icsema.v2i1.849. Disponível em: https://proceeding.soedirmanunsoed.com/index.php/icsema/article/view/849. Acesso em: 22 aug. 2026.