THE EFFECT OF GREENWASHING TOWARDS FIRM VALUE WITH THE MODERATING FACTOR OF FAMILY OWNERSHIP. The International Conference on Sustainable Economics Management and Accounting Proceeding, [S. l.], v. 2, n. 1, p. 1727–1735, 2026. DOI: 10.32424/icsema.v2i1.776. Disponível em: https://proceeding.soedirmanunsoed.com/index.php/icsema/article/view/776. Acesso em: 24 aug. 2026.