THE ROLE OF BRAND TRUST IN MEDIATING THE EFFECT OF CELEBRITY ENDORSER CREDIBILITY ON PURCHASE DECISIONS AT TOMORO COFFEE IN DENPASAR CITY. The International Conference on Sustainable Economics Management and Accounting Proceeding, [S. l.], v. 2, n. 1, p. 389–401, 2026. DOI: 10.32424/icsema.v2i1.770. Disponível em: https://proceeding.soedirmanunsoed.com/index.php/icsema/article/view/770. Acesso em: 23 aug. 2026.