OVERTOURISM AND THE AUTHENTICITY DILEMMA: A BRANDING PERSPECTIVE ON NATURE-BASED TOURISM DESTINATIONS. The International Conference on Sustainable Economics Management and Accounting Proceeding, [S. l.], v. 1, n. 1, p. 3688–3697, 2025. DOI: 10.32424/icsema.1.1.59. Disponível em: https://proceeding.soedirmanunsoed.com/index.php/icsema/article/view/59. Acesso em: 25 aug. 2026.