DIGITAL TRANSFORMATION IN MARKETING: SOCIAL MEDIA MARKETING AND SOCIAL MEDIA PERFORMANCE THROUGH CONSUMER ENGAGEMENT. The International Conference on Sustainable Economics Management and Accounting Proceeding, [S. l.], v. 1, n. 1, p. 1501–1510, 2025. DOI: 10.32424/icsema.1.1.43. Disponível em: https://proceeding.soedirmanunsoed.com/index.php/icsema/article/view/43. Acesso em: 27 aug. 2026.