THE IMPACT OF AUGMENTED REALITY ON PURCHASE INTENTION IN THE BEAUTY INDUSTRY: A QUALITATIVE EXPLORATION OF CONSUMEREXPERIENCES. The International Conference on Sustainable Economics Management and Accounting Proceeding, [S. l.], v. 1, n. 1, p. 1531–1537, 2025. DOI: 10.32424/icsema.1.1.396. Disponível em: https://proceeding.soedirmanunsoed.com/index.php/icsema/article/view/396. Acesso em: 26 aug. 2026.