THE INFLUENCE OF PROMOTION, INFLUENCER, AND TRANSACTION CONVENIENCE ON PURCHASE INTENTION OF GEN Z AND MILLENNIALS IN TIKTOK SHOP BASED ON THEORY OF PLANNED BEHAVIOR. The International Conference on Sustainable Economics Management and Accounting Proceeding, [S. l.], v. 1, n. 1, p. 1398–1403, 2025. DOI: 10.32424/icsema.1.1.389. Disponível em: https://proceeding.soedirmanunsoed.com/index.php/icsema/article/view/389. Acesso em: 12 oct. 2026.