THE MEDIATING ROLE OF ONLINE CUSTOMER REVIEWS ON PURCHASE DECISIONS: EXPLORING THE IMPACT OF LIVE SHOPPING FEATURES AND CONTENT MARKETING. The International Conference on Sustainable Economics Management and Accounting Proceeding, [S. l.], v. 1, n. 1, p. 3554–3566, 2025. DOI: 10.32424/icsema.1.1.309. Disponível em: https://proceeding.soedirmanunsoed.com/index.php/icsema/article/view/309. Acesso em: 26 aug. 2026.