ENCHANCING IMPULSIVE BUYING THROUGH LIVE STREAMING AND FREE SHIPPING: EMPIRICAL EVIDIENCE FROM E-COMMERCE CONSUMERS IN INDONESIA. The International Conference on Sustainable Economics Management and Accounting Proceeding, [S. l.], v. 1, n. 1, p. 3448–3457, 2025. DOI: 10.32424/icsema.1.1.292. Disponível em: https://proceeding.soedirmanunsoed.com/index.php/icsema/article/view/292. Acesso em: 12 oct. 2026.