SOCIAL COMMERCE AND PROMOTIONAL STRATEGIES IN MSMES: HOW ECONOMIC CONDITIONS SHAPE PURCHASE FREQUENCY. The International Conference on Sustainable Economics Management and Accounting Proceeding, [S. l.], v. 1, n. 1, p. 3863–3869, 2025. DOI: 10.32424/icsema.1.1.252. Disponível em: https://proceeding.soedirmanunsoed.com/index.php/icsema/article/view/252. Acesso em: 11 oct. 2026.