THE EFFECT OF DIGITAL MARKETING ON PURCHASING DECISIONS WITH BRAND IMAGE AS A MEDIATING VARIABLE IN SMALL AND MEDIUM-SIZED ENTERPRISES IN PURWOKERTO. The International Conference on Sustainable Economics Management and Accounting Proceeding, [S. l.], v. 1, n. 1, p. 2478–2486, 2025. DOI: 10.32424/icsema.1.1.235. Disponível em: https://proceeding.soedirmanunsoed.com/index.php/icsema/article/view/235. Acesso em: 12 oct. 2026.