LEVERAGING EVENT MARKETING TO ENHANCE BRAND CREDIBILITY THROUGH CUSTOMER ENGAGEMENT: A CASE STUDY OF PT. UBA UHUD INTERNATIONAL. The International Conference on Sustainable Economics Management and Accounting Proceeding, [S. l.], v. 1, n. 1, p. 2394–2404, 2025. DOI: 10.32424/icsema.1.1.217. Disponível em: https://proceeding.soedirmanunsoed.com/index.php/icsema/article/view/217. Acesso em: 26 aug. 2026.