DETERMINANT FACTORS OF CONSUMER LOYALTY IN BANYUMAS COSMETICS MARKET: A CASE STUDY OF CUSHION SKINTIFIC. The International Conference on Sustainable Economics Management and Accounting Proceeding, [S. l.], v. 1, n. 1, p. 1371–1380, 2025. DOI: 10.32424/icsema.1.1.144. Disponível em: https://proceeding.soedirmanunsoed.com/index.php/icsema/article/view/144. Acesso em: 26 aug. 2026.