UNCOVERING THE ROLE OF MICRO INFLUENCERS AND STORYTELLING IN BUILDING GREEN BRAND PERCEPTION: A STUDY ON GEN Z CONSUMERS IN THE ECO-FRIENDLY COSMETICS INDUSTRY (SKINTIFIC). The International Conference on Sustainable Economics Management and Accounting Proceeding, [S. l.], v. 1, n. 1, p. 2970–2975, 2025. DOI: 10.32424/icsema.1.1.137. Disponível em: https://proceeding.soedirmanunsoed.com/index.php/icsema/article/view/137. Acesso em: 27 aug. 2026.