THE ROLE OF SOCIAL MEDIA MARKETING IN ENHANCING MSME COMPETITIVENESS THROUGH THE MSME UPGRADING PROGRAM. The International Conference on Sustainable Economics Management and Accounting Proceeding, [S. l.], v. 1, n. 1, p. 2964–2969, 2025. DOI: 10.32424/icsema.1.1.136. Disponível em: https://proceeding.soedirmanunsoed.com/index.php/icsema/article/view/136. Acesso em: 26 aug. 2026.