[1]
2025. THE INFLUENCE OF DIGITAL MARKETING ON PURCHASE INTENTIONS AT COFFEE SHOPS: THE MEDIATING ROLE OF CUSTOMER TRUST AND PRICE FAIRNESS. The International Conference on Sustainable Economics Management and Accounting Proceeding. 1, 1 (Aug. 2025), 1565–1580. DOI:https://doi.org/10.32424/icsema.1.1.58.