2025. UNCOVERING THE ROLE OF MICRO INFLUENCERS AND STORYTELLING IN BUILDING GREEN BRAND PERCEPTION: A STUDY ON GEN Z CONSUMERS IN THE ECO-FRIENDLY COSMETICS INDUSTRY (SKINTIFIC). The International Conference on Sustainable Economics Management and Accounting Proceeding. 1, 1 (Aug. 2025), 2970–2975. DOI:https://doi.org/10.32424/icsema.1.1.137.