REVEALING GAPS IN PROJECT-BASED ENTREPRENEURSHIP LEARNING: EVIDENCE FROM STUDENTS’ NEEDS ANALYSIS

Abstract

This study aims to identify the main gaps in project-based entrepreneurship learning by analyzing students' needs, thereby formulating more effective strategies for implementing this method. The analysis seeks to identify aspects that need improvement in the design and implementation of projects, as well as provide data-driven recommendations for developing a more relevant curriculum. The researchers employed a descriptive quantitative approach to identify the gaps in project-based entrepreneurship learning based on students' perceptions. A needs analysis was conducted through surveys using questionnaires, while a literature review was used to strengthen the findings and compare them with previous studies. The research population consisted of students from the Faculty of Economics and Business, Jenderal Soedirman University, who had participated in project-based entrepreneurship learning. Data processing techniques involved calculating averages, standard deviations, and percentages to evaluate how students perceive the effectiveness of Project-Based Learning (PjBL). The results indicate that project-based learning in entrepreneurship effectively enhances students' critical thinking skills, creativity, and interest in entrepreneurship, although challenges remain in student engagement and alignment with industry needs. Strengthening the implementation of PjBL requires collaboration with industry, integration of innovative teaching methods, and policy support to optimize learning outcomes in entrepreneurship.