ANALYSIS OF THE IMPACT OF HUMAN RESOURCE INVESTMENT (BARISTA AND HOSPITALITY TRAINING) ON REVENUE GROWTH FOR LABUAN BAJO COFFEE SHOPS (MSMES)

Abstract

This community engagement initiative was designed to analyze the impact of targeted human resource investment —specifically barista and hospitality training —on the revenue growth of Micro, Small, and Medium Enterprises (MSMEs) operating coffee shops in Labuan Bajo. Labuan Bajo, as a super-priority tourism destination, faces increasing demand for high-quality F&B services. This program targeted MSMES coffee shop owners and staff who often lack formal training in service standards. The implementation methods included participatory workshops, hands-on technical barista training (brewing, espresso extraction, latte art), and hospitality simulations focused on customer service. The program's effectiveness was evaluated using a pre-test/post-test for skills and knowledge, supplemented by the collection and analysis of monthly revenue data for three months pre- and post-intervention. The results show a statistically significant improvement in participants' technical skills and service knowledge. More importantly, the analysis of financial data reveals a positive and significant correlation between the training intervention and an average monthly revenue increase of 38% among participating MSMESs. This engagement demonstrates that strategic investment in human capital is a critical and effective strategy for enhancing the competitiveness, service quality, and financial sustainability of MSMESs in a high-growth tourism ecosystem.