THE EFFECT OF PRICE, SERVICE QUALITY, AND SECURITY ON CONSUMER PURCHASING DECISIONS FOR KAI LOGISTIK EXPRESS

Authors

  • Prima Widiyanto Institute of Transportation and Logistics Trisakti Author
  • Ika Utami Yuliahapsari Institute of Transportation and Logistics Trisakti Author
  • Nisrina Zalfa Farida Institute of Transportation and Logistics Trisakti Author
  • Vania Salsa Fidelia Institute of Transportation and Logistics Trisakti Author

DOI:

https://doi.org/10.32424/icsema.1.1.507

Keywords:

Consumer Purchasing Decision, Delivery Services, Price, Security, Service Quality

Abstract

This quantitative research aims to analyze the effect of price, service quality, and security on consumer purchasing decisions for KAI Logistik Express in DKI Jakarta. The Cochran sampling technique was used to collect data through an online questionnaire using a Likert scale of 1-5. The sample was 100 respondents, the consumers of KAI Logistik Express in DKI Jakarta. The analysis technique used is SEM-PLS with SmartPLS 4.0 software. The test results show that (1) price does not have a significant effect on KAI Logistik Express consumer purchasing decisions, (2) service quality has a significant effect on KAI Logistik Express consumer purchasing decisions, (3) security has a significant effect on KAI Logistik Express consumer purchasing decisions, and (4) price, service quality, and security have a significant joint effect on KAI Logistik Express consumer purchasing decisions. 

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Published

2025-08-13

Issue

Vol. 1 (2025): The International Conference on Sustainable Economics, Management, and Accounting (ICSEMA 2025) Proceeding

Section

Articles

How to Cite

THE EFFECT OF PRICE, SERVICE QUALITY, AND SECURITY ON CONSUMER PURCHASING DECISIONS FOR KAI LOGISTIK EXPRESS. (2025). The International Conference on Sustainable Economics Management and Accounting Proceeding, 1(1), 3610-3623. https://doi.org/10.32424/icsema.1.1.507