IMPLEMENTATION OF THE QUALITY FUNCTION DEPLOYMENT (QFD) METHOD FOR IMPROVING ACADEMIC SERVICE QUALITY BASED ON SERVICE QUALITY AND THE KANO MODEL
DOI:
https://doi.org/10.32424/icsema.1.1.501Keywords:
Quality Function Deployment, Service Quality, Kano Model, Academic Services, Higher EducationAbstract
This study aims to apply the Quality Function Deployment (QFD) method to improve the quality of academic services based on Service Quality dimensions and the Kano Model. The research is conducted at the Faculty of Engineering, Universitas Jenderal Soedirman. The study is in the proposal phase and intends to gather primary data through questionnaires, validity and reliability testing, and prioritization via House of Quality (HOQ). The expected result is to provide recommendations for academic service improvement strategies aligned with student needs.


