IMPACT OF PROFITABILITY (NET PROFIT MARGIN) ON FIRM VALUE IN RETAIL COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE
DOI:
https://doi.org/10.32424/icsema.1.1.486Keywords:
Net Profit Margin (NPM), Firm Value, Retail Companies, Indonesia Stock Exchange (IDX)Abstract
This study aims to analyze the effect of Net Profit Margin (NPM) on firm value in retail companies listed on the Indonesia Stock Exchange (IDX) for the period 2017-2023. The research sample consisted of 10 companies selected using purposive sampling. Data were analyzed with SPSS version 26 using normality test, heteroscedasticity, t test, and R-squared test. The results show that NPM has a significant effect on firm value with a significance of 0.032 and a t-statistic of -2.207, which indicates a negative relationship. The R-squared test results show that NPM only explains 9.2% of the variation in firm value.
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