DIVERSIFICATION PRODUCTS AND DIGITAL MARKETING AS INNOVATION AND CREATIVEPRENEURSHIP SMART FARMING COMMUNITY KARANGPUCUNG VILLAGE

Abstract

Karang Pucung Village is one of the villages in Purbalingga Regency. The condition of the village which is located in the lowlands has very good potential for fruit and vegetable farming. Innovation in the field agriculture developed by millennial farmers in Karang Pucung village. Melon farmers who are accommodated by the ARTANSI CANDRA KAHURIPAN tourism awareness group (POKDARWIS) have developed melon farming through hydroponic media since 2015, considering the high level of national fruit and vegetable needs and health awareness for vegetable and fruit consumption, melon plants are one of the plants cultivated. Problems faced the first partner lack of understanding For process results agriculture become product processing, packaging products and marketing make problem main issues faced partner. Problems second second and third packaging products and marketing make problem main issues faced partners. Partners are also having difficulties in strive for online marketing and management bookkeeping accounting, where bookkeeping accountancy is important elements in operate business business. Partners have not use recording in detail and in detail every money in and out Good use method traditional and also digital based. Methods offered For overcome problems the is through participatory training and supervision methods. In this method, partners are involved in every activity starting from identification activities, analysis activities of actions taken, action planning activities and activity implementation activities. Through this method, the identified problems and actions to be taken are proposals that are "bottom up". So that every action taken will be right on target and able to overcome optimal problem. Results of activities This community service is a capable society process melon fruit becomes Melon chips that can marketed Good local and also national.