BUILDING STAKEHOLDER COLLABORATION FOR CULTURAL HERITAGE TOURISM VILLAGES IN PURWAKARTA: A CASE FOR SUSTAINABLE DEVELOPMENT

Abstract

This study investigates the influence of stakeholder collaboration factors communication, commitment, and trust on the effectiveness of cultural heritage tourism development in Purwakarta Regency, Indonesia. A conceptual model was developed based on social exchange theory and adapted from Ramayah et al. (2021), incorporating network collaboration as a mediating variable. Employing a quantitative approach with Structural Equation Modeling-Partial Least Squares (SEM-PLS), data were collected from 135 tourism stakeholders, including local governments, tourism groups, SMEs, and cultural actors. The findings show that commitment and trust significantly influence network collaboration, while communication does not. However, communication, commitment, and trust do not directly affect destination development effectiveness, and network collaboration does not mediate these relationships. The novelty of this study lies in the localized adaptation of the collaboration model to rural tourism contexts characterized by cultural heritage, emphasizing the strategic role of human resources. The study contributes theoretically to collaborative governance in tourism and offers practical implications for strengthening community-based tourism strategies aligned with the Sustainable Development Goals (SDGs).