THE EFFECT OF DIGITAL LIFESTYLE AND FINANCIAL SELF EFFICIACY ON GENERATION Z INVESTMENT DECISION

Abstract

This study aims to determine the effect of digital lifestyle and financial self-efficacy on generation Z's investment decisions in Indonesia. The method used is a quantitative approach with an associative research type. The sample was taken using purposive sampling technique with the criteria that generation Z is digitally active and has investment experience, both digital and non-digital. The number of respondents was 96 people. The regression analysis results show that both digital lifestyle and financial self-efficacy have a positive and significant effect on investment decisions. The F value of 175.551 and the significance of 0.000 indicate that both independent variables simultaneously influence investment decisions. The findings suggest that digital engagement and financial self-efficacy are important factors in shaping Generation Z's investment behavior.