DETERMINANT ANALYSIS REVISIT INTENTION AND WORD OF MOUTH IN PURWOKERTO PRIVATE HOSPITAL

Authors

  • Fatma Nashriati Universitas Jenderal Soedirman Author
  • Refius Pradipta Setyanto Universitas Jenderal Soedirman Author
  • Eman Sutrisna Universitas Jenderal Soedirman Author

DOI:

https://doi.org/10.32424/icsema.1.1.168

Keywords:

Revisit intention, Word of mouth, Perceived value, Service quality, Patient satisfaction, Brand experience, Hospital image

Abstract

This study aims to analyze the factors that influence revisit intention and word of mouth (WOM) among outpatients at RS JIH Purwokerto. Specifically, this study investigates the relationships between perceived value, service quality, patient satisfaction, brand experience, hospital image, and their effects on revisit intention and WOM. A quantitative, cross-sectional approach was employed, involving 372 respondents selected through accidental sampling. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings will contribute both theoretically to the marketing management of health services and practically as a strategic reference for improving patient loyalty at Public Hospitan in Purwokerto (JIH Private Hospital Purwokerto)

Published

2025-08-12

Issue

Vol. 1 (2025): The International Conference on Sustainable Economics, Management, and Accounting (ICSEMA 2025) Proceeding

Section

Articles

How to Cite

DETERMINANT ANALYSIS REVISIT INTENTION AND WORD OF MOUTH IN PURWOKERTO PRIVATE HOSPITAL. (2025). The International Conference on Sustainable Economics Management and Accounting Proceeding, 1(1), 1036-1041. https://doi.org/10.32424/icsema.1.1.168