STRENGTHENING INVESTOR AND PUBLIC TRUST USING FINANCIAL REPORTS AT NUTSAFIR COOKIES MATARAM LOMBOK

Abstract

This community service program aims to strengthen investor and public trust in Nutsafir Cookies Mataram Lombok through the effective use of financial reports. Trust is a critical factor in sustaining business growth, particularly for micro, small, and medium enterprises (MSMEs) that rely on transparency and accountability to attract investment and maintain consumer confidence. The program focuses on assisting Nutsafir Cookies in preparing financial reports that comply with applicable accounting standards, ensuring clarity, accuracy, and reliability of information. Training sessions and mentoring activities were conducted to enhance managerial capacity in financial reporting, while socialization efforts were directed toward investors and the public to increase awareness of the importance of transparent financial information. The outcomes of this program include improved financial literacy among business owners, strengthened investor confidence, and heightened public trust in the brand. Ultimately, this initiative contributes to the sustainability and competitiveness of local MSMEs in Lombok by fostering a culture of accountability and transparency.