EMPOWERING COASTAL COMMUNITIES THROUGH ECO-ENTREPRENEURSHIP BY MASTER OF ECONOMIC STUDY PROGRAM FEB UNRAM

Abstract

Indonesia is an archipelago, with most of its territory consisting of waters and small islands. Therefore, coastal areas play a strategic role in national development. Coastal areas face a variety of complex economic challenges. As a result, entrepreneurship is seen as a potential solution to these challenges. The coastal areas of Lombok Island are renowned for their natural beauty and abundant natural resources. Consequently, optimal utilization through environmentally friendly entrepreneurship can improve the economic well-being of coastal communities while remaining firmly committed to environmentally friendly principles to promote sustainable development. This Community Service Activity (PKM) aims to enhance the knowledge and skills of coastal communities in developing businesses based on local potential that are oriented toward the principles of a sustainable economy. The implementation of this community service activity employs a participatory approach through presentations, discussions, and introductions to local MSME products. The activity also includes an introduction to various local MSME products as examples of how regional potential can be utilized to create value-added products. The outcomes of this activity include increased knowledge of local products and a better understanding of how regional potential can be developed into business opportunities that support sustainable economic development