IMPROVING COST OF PRODUCTION CALCULATION AND SIMPLE CASH FLOWREPORTING, TEHNOLOGICAL AND MARKETING STRATEGY: A COMMUNITYSERVICE PROGRAM AT NUTSAFIR COOKIES, MATARAM, LOMBOK

Authors

  • Bambang Agus Pramuka Faculty of Economics and Business Universitas Jenderal Soedirman, Indonesia Author
  • Wiwiek Rabiatul Adawiyah Faculty of Economics and Business Universitas Jenderal Soedirman, Indonesia Author
  • Dian Purnomojati Faculty of Economics and Business Universitas Jenderal Soedirman, Indonesia Author
  • Lilis Siti Badriah Faculty of Economics and Business Universitas Jenderal Soedirman, Indonesia Author
  • Poppy Dian Indira Kusuma Faculty of Economics and Business Universitas Jenderal Soedirman, Indonesia Author

DOI:

https://doi.org/10.32424/icsema.v2i2.1016

Abstract

This study analyzes the impact of mergers and acquisitions (M&A) on the financial performance of 15 non-financial companies listed on the Indonesia Stock Exchange that conducted acquisitions during the COVID-19 pandemic (2020-2022). Based on efficiency theory, this research examines whether M&A transactions created synergy and added value for shareholders during economic instability. Using a quantitative comparative method with three-year pre- and post-acquisition comparison, data were tested with the Wilcoxon Signed Rank Test. Results indicate that profitability significantly declined post-M&A, while liquidity and solvency did not change significantly. These findings suggest acquisitions during the crisis were driven more by non-synergy motives such as empire building. For practitioners and investors, M&A decisions during economic uncertainty require more careful target evaluation. M&A is not an instant solution for corporate growth during a crisis without comprehensive synergy analysis.

 

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Published

2026-08-13

How to Cite

IMPROVING COST OF PRODUCTION CALCULATION AND SIMPLE CASH FLOWREPORTING, TEHNOLOGICAL AND MARKETING STRATEGY: A COMMUNITYSERVICE PROGRAM AT NUTSAFIR COOKIES, MATARAM, LOMBOK. (2026). The International Conference on Sustainable Economics Management and Accounting Proceeding, 2(2), 103-112. https://doi.org/10.32424/icsema.v2i2.1016