FROM COMPLIANCE TO STRATEGIC INTELLIGENCE IN HALAL SUPPLY CHAINS

Abstract

This study examines the evolution of halal supply chain management research from compliance-oriented practices toward strategic and intelligence-driven approaches within the context of sustainability and Islamic marketing. Using a bibliometric approach, the study analyses 479 Scopus-indexed journal articles published between 2010 and 2025 through Biblioshiny. The analysis explores publication trends, thematic evolution, keyword co-occurrence networks, and the alignment of halal supply chain research with the Sustainable Development Goals (SDGs). The findings indicate a significant transformation of the field across three major phases: the Compliance Era, the Strategic Era, and the Digital Intelligence Era. Halal certification emerged as a dominant theme, while supply chain management functioned as a foundational mechanism supporting trust, value creation, and strategic positioning. Recent developments increasingly emphasize digitalization, traceability, sustainability, and SME capability development. The study also reveals strong alignment with SDG 12, SDG 9, SDG 8, and SDG 2, although social equity–related SDGs remain underexplored. This study contributes by positioning halal supply chains as intelligence driven governance and value creation systems rather than merely compliance mechanisms, while offering managerial and sustainability insights for future halal industry development.