The Influence of Social Media and capital on the Development of Micro, Small and Medium Enterprises in Karawang Regency

Abstract

The aim of this study is to examine and analyze the influence of social media and entrepreneurial capital on the growth of MSMEs in Karawang Regency. Micro, Small and Medium Enterprises (MSMEs) which will be an important role in improving the economy. In addition, MSMEs can overcome unemployment and improve community welfare. The development and role of MSMEs must be continuously enhanced as their ability to withstand various economic crises as well as create many jobs will certainly reduce the unemployment rate. The subject of this study are MSMEs used the most MSMEs of the Karawang Region for period of 2019, i.e., 58 MSMEs. Data collection is done by distributing questionnaires to MSMEs. This study used linear regression analysis techniques. The results of this study show that social media and entrepreneurial capital have a partial or simultaneous impact on the grow MSMEs in Karawang Regency